Privacy Policy

This Privacy Policy explains how we collect, use, store, protect, share and process personal information of website visitors, registered users and customers accessing our website and purchasing products from our platform. This Privacy Policy applies to all personal data collected through our website, email communication, support ticket system and other digital channels connected to our site. By browsing our website, creating an account, submitting orders, signing up for email newsletters, or contacting our customer service team, users consent to the collection and use of their personal information in accordance with this Privacy Policy. This Privacy Policy works together with our Terms of Use, Terms of Purchase, Shipping Policy, Refund Policy and Customer Service Policy. We reserve the right to update and revise this Privacy Policy from time to time. Any modifications will be posted on this Privacy Policy page of our website, and the updated version becomes effective immediately after publication. Users are encouraged to review this Privacy Policy regularly. Continued use of our website after policy updates means users accept the revised privacy terms.

The personal information we collect falls into several categories. First, information actively submitted by users. When users register accounts, place orders, complete checkout, sign up for email marketing, or contact customer support via the Contact page, users may provide personal details including full name, email address, physical shipping address, billing address, phone number, payment information and order related details. Payment card details are not stored on our own server; payment processing is completed by trusted third-party payment processors who handle payment data securely following industry security standards. Second, automatically collected technical information when users visit our website. When users browse pages on our site, our server and tracking tools automatically collect non-identifiable technical data including IP address, device type, operating system, web browser type, screen resolution, website entry page, exit page, pages visited, click behavior, time spent on each page, website access time, referral source and other browsing statistics. This automatic data collection helps us analyze website traffic, optimize website function, improve user browsing experience, identify website technical issues, understand customer preference and evaluate marketing campaign performance. Third, information collected from email communication and support tickets. When users send emails or submit support messages through our Contact page, we will save the content of messages, sender email address and related order information to record customer service history and better handle inquiries, complaints, return requests and shipping issues.

We use collected personal information for multiple legitimate purposes. First, to process and fulfill customer orders. We use name, shipping address, contact email and order details to confirm payment, arrange warehouse processing, arrange shipment, generate customs documents, send shipping confirmation emails, provide tracking information and complete delivery of purchased goods. Second, to provide customer support. When customers send inquiries through the Contact page, we use their submitted information to reply to questions, resolve shipping problems, process return applications and handle refund requests. Third, to send transactional emails. These transactional emails are necessary for order service, including order confirmation emails, shipping alert emails, return status updates and refund notification emails. Customers cannot opt out of these essential transactional emails if they have active orders on our site. Fourth, to send optional marketing and promotional emails such as new product announcements, grooming tips, sitewide sale alerts and seasonal promotion information. Users can subscribe or unsubscribe from marketing email list at any time by clicking the unsubscribe link located at the bottom of every marketing email. Fifth, to maintain, improve and optimize our website function and user experience. We analyze website usage data to fix website bugs, adjust page layout, optimize product display and improve site loading speed. Sixth, to prevent fraud, verify account security, detect unauthorized transaction, protect our website, customers and business from identity theft, fake orders, payment fraud and other harmful activities. Seventh, to comply with legal obligations, respond to valid legal requests from government authorities and enforce our website legal policies.

We do not sell, rent or lease customers’ personal identifiable information to third parties for commercial marketing purposes. We may share user information with trusted third-party service providers who work on our behalf to support website operation and order fulfillment. These third-party partners include payment processors, international shipping carriers, warehouse fulfillment providers, email delivery service providers, website hosting providers, customer support system providers and data analytics vendors. All these service providers are only permitted to access personal information required to complete their assigned tasks, and they are required to protect user data and cannot use the data for their own independent marketing purposes. We may disclose personal information if required by law, court order, government regulatory request, or when disclosure is necessary to protect our legal rights, property, website safety and the safety of users and the public. We may also transfer user data in the event of business reorganization, merger, acquisition or asset sale, and users will receive proper notice before personal data is transferred to a new entity under such circumstances.

We take reasonable technical and organizational security measures to protect personal information against unauthorized access, alteration, disclosure, loss, theft and destruction. Our website uses data encryption technology for data transmission. We maintain secure server environment, access control rules and regular system security inspection to reduce data security risks. However, no online data transmission or electronic storage system can guarantee absolute one hundred percent security. We cannot fully eliminate all security risks existing on the internet. Users should also take measures to protect their own account information, keep account password confidential and avoid sharing login credentials with others. If users discover unauthorized use of their account, they need to contact us immediately through our Contact page.

Users have privacy rights regarding their personal data. Users have the right to request access to the personal data we hold about them, request correction of inaccurate personal information, request deletion of personal data under applicable legal conditions, restrict or object to certain data processing activities, and request data portability. Users can submit privacy related requests via our Contact page. We will verify the identity of the person submitting the privacy request before processing the application to prevent unauthorized access to other people’s personal data. We may charge a reasonable fee for excessive, repetitive or unfounded data requests permitted by law.

Our website may use cookies and similar tracking technologies. Cookies are small text files saved on users’ device when visiting the website. Cookies help us remember user preferences, recognize returning visitors, analyze website traffic and support website function. Users can adjust browser settings to refuse cookies or delete existing cookies. However, disabling cookies may affect some website functions and reduce browsing experience.

Our website is intended for users aged eighteen years old and above. We do not knowingly collect personal information from minors under the age of eighteen. If we become aware that we have collected personal data from a minor without parental consent, we will take steps to delete such information immediately. If you believe we have information about a minor, please contact us through our Contact page.

If you have any questions, concerns or requests about this Privacy Policy and personal data processing, please contact us via our website Contact page. We will respond to privacy inquiries in a reasonable time frame. This Privacy Policy is governed by applicable laws.